behfar.me / resume

Resume

Ben Farzaneh

Senior Packaging Designer · Art Director · Creative Director · Brand Designer

Twenty years taking packaging and brand work from concept to production — and leading the contract creative teams that deliver it. Packaging systems, production-ready artwork, print production and brand identity for CPG and consumer brands.

20+ years CPG & consumer brands English · Farsi Southern California · open to relocation
Packaging resume (PDF) ↓ View portfolio →

Experience

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Leotiz — independent creative practice

Founder / Creative Director — contract

Founder-led contract practice

  • Own packaging development from concept through production — packaging systems, graphics, specifications and production-ready artwork.
  • Contract into brands as an embedded packaging and brand lead, bringing a dedicated creative team.
  • Staff and lead contract creative teams — recruiting, directing and holding quality standards across specialists.
  • Develop packaging systems and production-ready artwork for consumer brands, designing for shelf impact and supporting new product launches.
  • Partner with print vendors and packaging production partners on specifications, proofing, color accuracy, manufacturability and on-time delivery.
  • Build scalable brand and packaging identity systems that hold across products, formats and consumer touchpoints — plus through-the-line advertising, web and UI.
  • Brand and packaging development for consumer and retail product clients including BG Products, Tosi Health and GUARDaHEART.

mellohome, a loanDepot company — client engagement

Contract Creative Lead / Art Director

2017 — 2020

  • Led creative strategy for the ground-up brand build: positioning, visual identity and the brand system, concept through launch (January 2017).
  • Directed the digital experience — website UI/UX, agent CRM and mobile application — as one connected consumer and agent journey.
  • Developed creative for supporting advertising and marketing campaigns, holding brand consistency across every touchpoint.
  • Led senior producers and designers against company-wide creative objectives, translating corporate goals into creative strategy.

loanDepot — client engagement

Contract Art Director

2015 — 2020

  • Delivered production-ready creative assets across print, digital and retail environments under strict brand standards, working under the company's Art Director.
  • Built and led a contract creative team, scaled from 5 to 25+ specialists, with the operations and standards to meet company-wide demand.
  • Delivered creative for the brand transition of three acquisitions — Mortgage Master, iMortgage and loanDepot Wholesale — into one identity.
  • Worked with third-party agencies on national television commercials, corporate events and CEO-level initiatives.
  • Supported executives and project management teams on campaigns including work involving Aflac, Capital One, Staples and Offerpad.
  • Negotiated production and pricing with outside print vendors, holding accountability for deliverables, timelines, budgets and output quality.

SweetSpot

Sr. Art Director / UI Designer

—

  • Managed a team of graphic designers and supervised workflows from concept through final execution.
  • Supervised production workflows through final, print-ready execution — typography, layout and output quality under compressed deadlines.

Broadcast, media & content

Control room director · Editor · Animator · Photographer · TV host

2008 — 2013 · NBC Media · PEN TV · Fox Türkiye · Zero TV · Live TV (Persian Network) · M2 TV / Channel 18 · American Business Card

  • Directed live television from the control room — four live shows at PEN TV — and edited and directed programming for Zero TV.
  • Edited, animated and produced broadcast content for NBC Media and Fox Türkiye: motion graphics, photography, videography, post.
  • Hosted on camera — "HISS and Parazit" and "Club Rat" — and built the web presence around both.
  • Marketing, advertising and web development at American Business Card / Biz Card, 2011 — 2013.

Capability

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Packaging & production

  • Packaging design & development
  • Packaging systems & graphics
  • Label design
  • Production-ready artwork
  • Print production, prepress & proofing
  • Color management & vendor coordination

Brand & marketing

  • Brand strategy & positioning
  • Brand identity & guidelines
  • Integrated marketing
  • Campaign development
  • Marketing communications
  • Brand storytelling

Creative leadership

  • Creative & art direction
  • Team building, 5 to 25+
  • Creative operations
  • Agency & vendor management
  • Executive collaboration
  • Budgets & timelines

Content & video

  • Commercial & broadcast production
  • Video editing
  • Motion graphics & animation
  • Photography & videography
  • Live production & control room
  • Post-production

Digital experience

  • UI/UX
  • Web design & development
  • Mobile & CRM creative direction
  • Website strategy
  • WordPress
  • HTML5 / CSS / JavaScript

Tools

  • Photoshop · Illustrator · InDesign
  • Premiere Pro · Final Cut Pro
  • Acrobat
  • Cinema 4D · Blender · ZBrush
  • WordPress
  • HTML5 / CSS / JavaScript

Education & recognition

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Education

  • Chapman University — Bachelor's degree, Creative Content (undergraduate), 2012

Recognition

  • Golden Cinematix Award — nominated and awarded, 2015
  • Awarded by the Naturalistic Group of Photography, 2010
  • Member, U.S. Photographers Institution
  • Annual volunteer photographer, Mehregan Charity

Languages & range

  • English · Farsi
  • Professional experience across the United States and Europe, with international broadcast and media work behind a multicultural read on audience.

Available for packaging, brand and creative leadership roles

Let's talk about the work.

$mail benbehfarpt@gmail.com

$call +1 949 609 9595

$open behfar.me portfolio

$get packaging-resume.pdf